In 1984, brothers Fernando and Santiago Aguerre founded REEF out of their love for the beach and surfing. They wanted to create high-quality, comfortable products that reflected their lifestyle – so they designed flip-flops that would take them from the beach to the streets and everywhere in between. Today, REEF flip-flops are more than just a choice of footwear. They represent a lifestyle full of comfort and happiness.

 The beach has always been at the heart and soul of REEF. We believe that the beach is where happiness and freedom come to life, and that there is a deep connection between our wellbeing and our beaches. We are dedicated to protecting our ocean, preserving our reefs, and continuing to provide access to the spirit of the beach.

Sustainability:

At REEF, comfort and durability guide everything we do. Our footwear is designed for everyday wear: simple, functional and ready for your day. As we design and manufacture our products, we take into account our choice of materials and sourcing decisions, adopting a thoughtful approach that supports quality, consistency and responsible practices.

Our products are made to be worn frequently and to remain reliable over time. By focusing on careful construction and long-lasting comfort, we aim to create footwear that stays in use rather than being quickly replaced. It’s a straightforward approach based on practicality, longevity and everyday comfort.

We avoid unnecessary materials or those known to be harmful. This includes omitting PVC and PFCs from our footwear, supporting cleaner production practices without going to extremes or overdoing it.

Some styles incorporate straps made from recycled PET, transforming post-consumer plastics into durable and flexible components. These materials are used selectively, depending on fit, functionality and feel.

Where leather forms part of the design, we work with tanneries that meet recognised environmental standards and hold only the Leather Working Group’s Gold rating. These partnerships help to ensure consistent quality and responsible processing, in line with our commitment to creating products.